On 31 December 2026, Siena celebrates New Year’s Eve in Piazza del Campo (the shell-shaped square where the Palio horse race is run) with a free concert by Francesco Gabbani, starting at 9pm. The concert is part of Siena Incanta, the city’s Christmas and New Year programme, which for 2026/2027 runs from 28 November to 10 January.
When and where is the Francesco Gabbani concert?
The concert takes place on Thursday 31 December 2026, starting at 9pm, in Piazza del Campo. Entry is free (La Nazione, OkSiena). Gabbani won the newcomers’ section of the Sanremo Music Festival in 2016 with “Amen,” then the main competition the following year with “Occidentali’s Karma”: he’s the headline act for Siena’s New Year’s Eve night.
| What | Detail |
|---|---|
| Date | 31 December 2026 |
| Time | from 9pm |
| Place | Piazza del Campo, Siena |
| Entry | free |
What is Siena Incanta and what else is on over the 2026/2027 holidays?
Siena Incanta is how the city brings its historic centre to life between late November and early January: Christmas lights, markets, a Christmas village and a funfair area, alongside the New Year’s Eve concert (OkSiena). The next day, 1 January at 6pm, the Teatro dei Rinnovati hosts a more classical New Year concert, for anyone who would rather spend the evening indoors. The Christmas lights stay on along the streets of the centre for the whole programme, alongside the markets and the Christmas village: a good reason to stretch the trip beyond just the night of the 31st and see Siena over the following days too.
How do you get to Piazza del Campo, and where do you park?
Siena’s historic centre is almost entirely a limited traffic zone (a ZTL, enforced by cameras, with fines for driving in without a permit), so cars are left outside the walls, at the Il Campo, Santa Caterina or San Francesco car parks. On New Year’s Eve 2025, police managed access to the square by limiting entry to a few streets from 6pm, with a ban on bringing glass containers into the piazza (La Nazione). A similar setup is likely this year too, so it’s worth arriving with time to spare and checking the city’s official notices closer to the date. December evenings in Siena are cold, often with wind across the square, so dress in layers and keep your hands free, since glass bottles and containers aren’t allowed in.
From Villa L’Avvenire, Piazza del Campo is 15 minutes by car, and the villa has forty free parking spaces on site for guests arriving by car. For anyone who would rather not drive on the night of the concert, the villa also arranges a private transfer with a dedicated driver, on request and with a few days’ notice. Guests arriving by train will find Siena station just 5 minutes from the villa by car, the same distance from the Siena Nord motorway exit for those driving in.
The concert runs late, but the room is 15 minutes away. Book on the website for the best rate, breakfast included, with free cancellation up to 10 days before arrival.
See available datesWhy book your room early?
New Year’s Eve 2026 in Siena should draw a crowd similar to last year’s: according to Radio Siena TV, around 30,000 people filled Piazza del Campo and the historic centre on the night between 2025 and 2026. With a headline act like Gabbani, rooms in and around the centre tend to fill up quickly, especially for the night of 31 December.
Booking directly on the villa’s website gets the best available rate, with a 10 percent discount reserved for the direct channel, breakfast included, a welcome glass of sparkling wine and free cancellation up to 10 days before arrival: useful for anyone who wants to lock in the date now and stay free to change plans later. The villa has eleven rooms in total, so anyone set on the Imperial Suite or one of the rooms with a balcony over the garden for the night of 31 December should move a few weeks ahead of time.
Where to stay for New Year’s Eve in Siena?
Villa L’Avvenire is a 19th-century villa with a 9,500 square metre private park, eleven rooms and suites (from 21 square metres up to 180 in the Imperial Suite) and free parking on site. Every room has air conditioning, a minibar, a safe, a smart TV and free Wi-Fi (rooms and suites). The villa welcomes adults only; pets are allowed, and should be mentioned when booking.
Check-in is from 3pm, check-out by 11am, with late check-out available on request, subject to availability: useful for anyone getting back late from the square. Driving directions, including the nearest motorway exit, are on the how to reach us page.
What’s on the day after, 1 January?
The villa’s own restaurant is closed on Mondays and Tuesdays, but on other days it’s open for dinner from 7pm to 10pm, with Mediterranean cooking and traditional Italian dishes: a quiet base for the first day of the year, before or after a walk through a historic centre that hosted thousands of people the night before. Coming back from the concert, the villa’s park is quiet: a good way to close out New Year’s Eve after the music and the crowds in the square.
New Year’s Eve in Siena is easier to plan with a room already booked. Forty free parking spaces on site, and a welcome glass of sparkling wine on arrival.
See available datesFrequently asked questions
When is the Francesco Gabbani concert in Siena?
Thursday 31 December 2026, from 9pm, in Piazza del Campo, as part of the Siena Incanta programme.
Is Siena's New Year's Eve concert free?
Yes, entry is free: no ticket is needed to attend the concert in Piazza del Campo.
How far is Piazza del Campo from Villa L'Avvenire?
15 minutes by car, with forty free parking spaces on the villa's own grounds.
What is Siena Incanta?
It's the City of Siena's Christmas and New Year programme, running from 28 November to 10 January for 2026/2027, with markets, lights and the New Year's Eve concert.
Sources
- Siena Incanta lights up the festive season: Francesco Gabbani in concert for New Year's Eve
- New Year's Eve in Siena: Francesco Gabbani in concert in Piazza del Campo on 31 December
- Siena Incanta 2026/2027: events, culture and shows for the Christmas season
- Security arrangements in Piazza del Campo for New Year's Eve





